Thursday, September 16, 2010

Do you see what i DMB?

I had the pleasure last night to attend the Dave Matthews Band concert. As I was standing in the crowed, taking it all in, I couldn't help but identify certain individuals that fall into concert goer stereotypes. Perhaps its because we're going over segmentation in my marketing class right now, but I've broken them down into a few categories listed below. You may fall into one or two of them. I know I do. If you can think of any more categories feel free to post comments to add them.

The Paparazzo: With enough flashes to give the band a seizure, these photographing phenoms love watching the concert through their 2" digital camera screen. Lookout facebook, here comes 50 pictures of a blurry stage!

The Cinematographer: They've got an iphone an they're not afraid to use it. They also watch the concert through a screen, but a kick-ass 4" screen instead of 2". Sure you can't fully take in the visual experience that you put money down to see, but at least you can re-live the experience with speakerphone quality sound over and over again.

The Karaoke Superstar: Everyone likes to sing along at a concert, but these rock stars feel the need to scream every word of every song, and just to let you know that they know all the lyrics, they sing them well ahead of the band. If I wanted to hear you sing I wouldn't have put down 75 bucks for tickets. I would have went to the local corner bar to hear you butcher songs.

Dancing with the (or while seeing) stars: Again dancing is part of a concert, i get it, but like Lincoln Hawk, these twinkle toes take it over the top. Expecting you to get out of the way for their personal soul train dance, they'll take whatever room they need to show their moves. This usually involves stepping on your feet, and throwing their often girthy size into you, oblivious to your show experience.

The Day Tripper: These party hardy souls usually need a designated driver to get TO the concert. For them, this isn't a 3 hour concert, its a 24 hour event. With a pre-party schedule that would make Ozzy Osborn blush, they rarely make it through the entire show, or at times, make it to the show at all. These people are the reason I don't wear good shoes to concerts.

The Crowd Climbers: Sure you arrived after the opening band and just before the main act, but who cares? Your ticket may say "GA" but to you it says "Front row center". You're going to elbow your way to the front, crushed toes and spilled beers be damned.

Corporate Carl: Sure you got off work at 5pm and the concert wasn't until 8pm, you're wearing that expensive suit to the concert anyway. Bring a change of clothes? Heck no! You're important and people need to know that.

The Phone-o-graphers: Texts, Facebook, or Twitter, you're constantly relaying messages or checking on what else is going on. Its a concert, set down the phone and enjoy it.

The post concert screamer(town crier) - As everyone is shuffling out of the venue and through the plaza, every minute on the minute this guy screams "Woooo!"